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Articles

Facebook – A Perfect Environment For Viral Content

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If you’re new here, you may want to subscribe to my RSS feed or follow us on twitter. Thanks for visiting!In the world of Internet advertising as a whole, Facebook is the new kid on the block, so to speak.  To put Internet advertising into perspective, Facebook is a toddler, whereas Google is the [...]

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Successful Product Placement In Movies

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Product placement doesn’t have to be, well, BAD.  Movies more often than not take place in the real modern world, and to portray that world without familiar brands and products can just come across as strange to the audience.  At its best, product placement adds to the story.  It improves the immersion.  And like directing, [...]

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Even Clogged Arteries Can’t Stop the Flow of Fast Food Marketing

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When you consider how quickly a fast food advertising gimmick spreads, it is pretty ironic that fast food clogs arteries and slows the flow of blood to our essential organs.  Fast food chains from Hardee’s to KFC have relied on catchy phrases and unforgettable characters to peddle the latest, greatest thing that can be tossed [...]

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How to Integrate Web Videos into your Marketing Plan

Marketing is involved with making contact with prospects and customers so that you maximize the chance that they will select products and/or services from your company.  If they are willing to watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with [...]

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Superbowl Commercials – The Ultimate Stage for Viral Advertising

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These are 11 of the top Superbowl commercials of all time. There are a number of qualities that are common to all viral video advertising, not the least of which is a basic connection on a very fundamental level. Whether the concept plays on a common fear, humor or an attempt to provoke, [...]

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How Insertion Techniques are Changing Viral Videos

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There is a new trend in viral videos that have been popping up all over the internet lately – the ability to insert your (or someone else’s) image into the video in order to create a personalized viewing experience, often with extremely entertaining results.

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Looking at the Pink iPhone App

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Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements.
This application was [...]

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How Unexpected and Shocking Imagery is Used In Viral Advertising

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One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very [...]

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Quantum of Solace iPhone App Review

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On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements [...]

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How Cannon Went Viral with Vincent Lafore Reverie Video

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In September of this year, photojournalist Vincent Laforet went to the Canon headquarters for a meeting with executive David Sparer. Laforet, who sometimes works for Canon as an “Explorer of Light” (a photographer who works to improve camera performance), couldn’t have had better timing. As he was heading to his meeting, the first prototype of [...]

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How Audi Uses Viral Marketing

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Seeing as how we are currently in a serious economic recession, more and more major companies are relying on  what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to [...]

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Tools and Tips to Help You Keep Up With The Latest Buzz

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The Internet is a superb way for everyone to communicate with everyone else. Ideally if you are selling products or services and your customers are passing on the word to others, then this is the best possible way of expanding your sales. That is why there is such intense interest in what are called social [...]

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Turning Customers Into Salesmen With Word of Mouth Marketing

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Word of mouth marketing is so effective because it uses the personal and business relationships that already exist between people. In some cases, such as celebrities or media personalities, the people involved may never have met, but a trust relationship still exists. As a marketer, being aware of these relationships and finding ways to leverage [...]

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