Viral Conversations

Take a look at modern video games and you’ll see they’re heading in one very distinct direction, virtual reality.  Now sure, that’s an obnoxious term thrown mostly because it sounds cool.  “Virtual reality… wow… edgy.”  But the fact remains that video games are more or less striving to give their audience an ever more realistic (even if fantastic) world to play in.  Why does this matter to us in Viral Marketing?  Simple.  The real world has ads.  So to accurately portray the real world many games now need ads too.  We’re not talking splash screens when the game boots up, we’re talking virtual billboards hovering over virtual buildings in a virtual world. (more…)

Product placement doesn’t have to be, well, BAD.  Movies more often than not take place in the real modern world, and to portray that world without familiar brands and products can just come across as strange to the audience.  At its best, product placement adds to the story.  It improves the immersion.  And like directing, editing, and every other aspect of film making, product placement is most successful when it doesn’t disrupt the story. (more…)