Posts by author:

Michael Gray

Michael Gray

Michael Gray works as an internet marketer and is the President of Atlas Web Service. He also runs the SEO Blog Wolf-Howl.com


Looking at the Pink iPhone App

Thumbnail image for Looking at the Pink iPhone App

If you’re new here, you may want to subscribe to my RSS feed or follow us on twitter. Thanks for visiting!Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this [...]

Read the full article →

How Unexpected and Shocking Imagery is Used In Viral Advertising

Thumbnail image for How Unexpected and Shocking Imagery is Used In Viral Advertising

One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very [...]

Read the full article →

Quantum of Solace iPhone App Review

Thumbnail image for Quantum of Solace iPhone App Review

On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements [...]

Read the full article →

Turning Customers Into Salesmen With Word of Mouth Marketing

Thumbnail image for Turning Customers Into Salesmen With Word of Mouth Marketing

Word of mouth marketing is so effective because it uses the personal and business relationships that already exist between people. In some cases, such as celebrities or media personalities, the people involved may never have met, but a trust relationship still exists. As a marketer, being aware of these relationships and finding ways to leverage [...]

Read the full article →